SANTANA NOW, an accessible luxury jewelry brand inspired by the artistry and cultural legacy of Carlos Santana, will soft launch online today. The brand is developed by LMN Creations, LLC, a jewelry consultancy founded by Noreen Paris, focused on building artist-driven brands across music, entertainment, and sports.
Conceived in direct creative collaboration with Carlos Santana, SANTANA NOW translates his message of peace, unity, and spiritual connection into wearable design. The debut introduces a focused selection of pieces featuring symbolic motifs, including sacred geometry and cross-cultural iconography, crafted in precious metals, diamonds, gemstones, and authenticated Woodstock Wood.
“Carlos Santana has moved the world through music, and this collection captures that same spirit in jewelry,” said Paris. “He has been deeply involved throughout the process, helping ensure each design reflects his message of peace, unity, and oneness.”
SANTANA NOW proudly supports Carlos Santana’s Milagro Foundation, extending the brand’s commitment to purpose, supporting initiatives that advance arts, education, and well-being for underserved children.
The initial release represents a soft launch, offering an early introduction to the brand ahead of a broader debut planned for June 2026.
Availability
The collection will be available exclusively at SantanaNow.com beginning NOW. Expanded distribution across retail and international channels is planned for later this year.
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